How long does it take for people to receive referrals from their network?
In another great blog, Dr. Ivan Misner tells the ins and outs of what it takes and how long to start getting referrals from your fellow network group members.
From my experience, strong referral relationships are a lot like building close personal friendships. It takes time for people to become close enough to receive referrals from their network. Facebook has redefined what a “friend” is, but I’m talking about truly close friendships with people. In a study published in 2018 by the Journal of Social and Personal Relationships, it was found that it takes about 50 hours of interaction to move from being an acquaintance to becoming a “casual friend.” It takes a total of 90 hours to be become “real friends,” and a total of 200 hours to become “close friends.” According to the study, “friendship status was examined as a function of hours together, shared activities and everyday talk.”
So, how long does it take for people to build a close relationship where they trust you enough to give you regular referrals?
So, you want referrals and you want them now? Well, you can’t have them. Unless you’ve built meaningful relationships with your referral partners first. Well, it takes somewhere between 90 and 200 hours for people to receive referrals from their network.
Read the rest of the article here.
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