When doing B2B marketing, many business owners and sales reps tend to fall back on the same old approaches. They focus on the same places and methods for doing networking and finding new prospective clients. These include: trade shows, industry associations, and formal networking events. All of these conventional networking methods make some sense. After all, sometimes there’s no substitute for having a presence on the floor at your industry’s biggest annual convention, or pressing the flesh in person at a local business networking function. But if you want to boost your B2B marketing results, you need to be creative about where you do your networking.
Unconventional B2B Networking Spots
Here are a few unexpected and unconventional places where you should try to do some B2B networking to find your next new prospective client:
Sometimes you can find new clients by volunteering at a nonprofit – not because you’re there to sell or to find new clients, but because you’re doing something that you care about, and you often will meet new people who are open to making new connections. This is a big reason why many business people love to serve on nonprofit boards – but even if you don’t have the time or bandwidth to be a board member, you can often do great networking just by being a volunteer and being an active member of a local nonprofit group. Working hard on a good cause is a great way to meet like-minded people – and many of these other professionals will potentially be open to talking with you about your business. Doing good deeds in your community can also lead to good leads for your company!