Another great blog from Ivan Misner
In the second edition of my book “Networking like a Pro”, I share one of the biggest mistakes I see business professionals make. It is trying to be everything to everyone. Having a target market for focusing your efforts makes networking more effective.
Staying in Your Lane
Have a clear understanding of who your ideal clients actually are. This is your strategy. When you try to be everything to everyone, you wind up being very little to anyone. Identify the types of businesspeople that make up your target market. This allows you to better focus your resources in the areas that are most likely to provide success.